Author: Eric Osuorah
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The Role of Marketplace Curation in Ensuring Authentic Handmade Products
Buying handmade should feel personal.A story. A skill. A real human behind the product. Yet today, many buyers struggle to tell whether something is truly handmade or simply labeled that way. As large platforms open their doors to more sellers, the line between handcrafted and mass-produced continues to blur. This is why the idea of…
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How Blockchain Prevents “Craft-Washing” for Global Handicraft Artisans
Imagine an artisan spends three weeks hand-beading an intricate necklace, pouring generations of cultural knowledge into every stitch. A month later, they see a plastic, machine-made “copy” selling for $5 at a global big-box retailer, labeled simply as “Authentic Style”; a real craft is washed. This is the silent predator of the online handicraft business,…
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Beyond Listings: How Brand Storytelling Turn Browsers Into Buyers
Listed handmade products often struggle to get adequate saves, inquiries, or purchases in the online marketplace. That’s not always a pricing or quality problem, but a marketing problem. Thousands of sellers offer similar designs, materials, and price points, yet only a few achieve consistent conversions and repeat customers. In today’s crowded online marketplace for handmade…
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Pricing Strategies for Handmade Goods Without Undercutting the Craft
Pricing handmade goods often feels like walking a tightrope. The price is too high, and you worry buyers won’t click “add to cart.” Price too low, and your time, skill, and effort slowly lose value. Many artisans struggle with this balance, especially when selling online. Pricing handmade goods isn’t just about numbers—it’s about respect for…